What We Do

Nine out of ten kids say “fun” is the main reason they want to play sports. So, there’s really only one question: “What sounds like fun?”

Children who spend more time in less structured activities are generally better equipped to set their own goals and take action toward them. Those children also display higher levels of academic creativity as college students. 

By providing more athletic opportunities to children, we can increase the probability they will find a sport they enjoy. That improves the chances they will continue to play sports throughout their lives.

Travel teams often add complexity and cost to sports. That doesn’t translate to success or satisfaction for the children who participate in them. The answer? In-town leagues.

Sprawling mega-sports complexes are all the rage in suburbia, but for most kids, a quality play space can also be a simple, cost-effective one. In urban areas, this could mean finding modest spaces to develop into mini-fields.

Kids deserve an experience that recognizes their mental, emotional and physical stages of development, and builds on them. The goal should be to improve, not to win. Games and drills with small teams lead to more individual chances to touch the ball and build key skills. This allows children to develop in their sports as they develop in their bodies.

A coach can develop a lifelong athlete – or destroy a child’s love for sports. In one study, only 5% of kids who played for a trained coach quit the next year. That number jumped to 26% for untrained coaches. We must increase the number of credentialed coaches in the U.S.

Nine out of ten parents have safety concerns, especially regarding concussions. Youth sports should produce positive health outcomes. Therefore, policies and rule changes that eliminate or greatly reduce head contact for kids 12 & under should be introduced.